In revamping Busy Bees’ brand, we changed everything but the name. A new logo, bespoke typeface, colour palette, and illustrated character were just the start, followed by a rethink of their tone of voice, photography, film, and design templates.
Busy Bees is a huge international company working with multiple agencies. So, we designed the new brand guidelines to be hosted online with password protection, making them accessible to the entire company anytime. We even workshopped the tone of voice with key stakeholders to get everyone on board. Now, the new brand’s being rolled out to everything from uniforms to signage.