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Case Study Four Loko 1

FOUR LOKO

social

CREATING EPIC LOKO VIBES

Four Loko is an alcohol brand from the USA.
crossing the pond
Case Study Four Loko 2

CROSSING THE POND

Four Loko needed to establish a presence and awareness in the UK and Irish markets across social media. They wanted to be as raunchy and bold as possible but also had to adhere to the social media guidelines that restrict alcohol brands.

asking the fifth Loko

As a risqué brand, Four Loko wanted to appeal to a younger demographic through their socials, so we knew we had to get on their level. We held a focus group to gain insights into how 18–24-year-olds interact with brands on socials and their overall preferences.

The overarching message from most of the group was that they didn’t want to be sold to constantly, so, we knew we had to interact with the Four Loko followers in the same way they would interact with their friends on socials.

Tapping into current meme culture was the most effective way to do this. We had professional meme makers on hand to ensure we were always current and reactive with our content. We did this by placing the Four Loko branding into trending memes and encouraging followers to send or share with their followers.

Case Study Four Loko 3

We created a full upfront strategy
of always on and organic content, paid
campaigns, community management
and content creation.We need to
produce authentic, collaborative and
edgy content, so our team of experts
created a structure:

Case Study Four Loko 4

Hygiene – Always on, tactical ‘pull’ content designed for the coreaudience.

Case Study Four Loko 5

Hub – Regularly planned and scheduled ‘push’ content in collaboration with the audience and influencers.

Case Study Four Loko 6

Hero – Large-scale, tentpole events or ‘go-big’ moments designed to raise brand awareness

the results

THE RESULT?
TAKE A LOOK…

Case Study Four Loko 7
High-rise results
Shut the front door

Our social figures for
2021 were impressive

  1. 3,208,483 total reach
  2. 5,581,838 total impressions
  3. 4,121 total followers
  4. 4.6% organic engagement rate
  5. 2,856 total link clicks
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