To amplify Belvoir Farm’s new packaging and positioning, we activated a five-month brand awareness campaign across digital and social platforms to help communicate their brand story amongst a new consumer group.
One of our favourite things about Belvoir Farm? Half the hard work’s done for us. They already have a beautiful brand, stunning packaging and a lovely backstory – we just have to work out how best to show it all off.
Alongside many other assets, we created five 30-second videos which showcased their carefully selected simple ingredients, farming expertise and sustainability credentials.
We breezed through the pre-production process, creating storyboards, writing scripts and organising shoot logistics. Time was on our side - the weather on the day, however, was not. Torrential rain was a paid actor for this shoot and threw a massive spanner in the works, on what should have been a glorious summers day. But, we still managed to produce five great videos, including the one below. We’re professionals after all.