Thomas Fudge's

From lifeless to luxurious – Thomas Fudge’s packaging was falling a bit flat, so we came along with the right recipe to really dial up the artisan positioning, provenance and premium cues.

Using research and insights, we repositioned the brand accordingly.

We turned to landscape mapping to gain insights into premium FMCG brands and identify potential gaps in the market. By using our MMR Express agile research tool, we knew we had to increase the artisan positioning, provenance and premium cues on the packaging.

Along with updating their logo and colour waves, we really wanted to hero the elements that make the product so premium and showcase these aspects on the packaging, so we made some significant changes.