From lifeless to luxurious – Thomas
Fudge’s packaging was falling a bit
flat, so we came along
with the right recipe to really dial up the
artisan positioning, provenance and
We turned to landscape mapping to gain insights into premium FMCG brands and identify potential gaps in the market. By using our MMR Express agile research tool, we knew we had to increase the artisan positioning, provenance and premium cues on the packaging.
Along with updating their logo and colour waves, we really wanted to hero the elements that make the product so premium and showcase these aspects on the packaging, so we made some significant changes.