Ramsay Gin

Eden Mill came to us with a dream brief, a unique gin, and a culinary superstar.

Who’s nervous? We’re not nervous.

Bold, expressive, and guaranteed to make an impact (much like the man himself).

Gordon Ramsay was very clear from the outset. “My ambition in creating this gin was to create something extraordinary. I never want to stop pushing myself in excellence, and to explore flavour and quality in completely new ways.”

And who would be selected to bring this extraordinary vision to market? Together.

For Gordon Ramsay, ordinary is simply not enough. Whether he’s searching for the next kitchen superstar, traveling the globe on the hunt for the world’s best dish, or opening one of his renowned restaurants. And Ramsay’s Gin is no exception. Gordon brought his Michelin star approach, hand selecting botanicals from the St Andrews area close to Eden Mill to develop this traditional London Dry recipe with a signature Ramsay twist.

Gordon had searched high and low for the finest gin partner, and he chose Eden Mill. It’s a genuine collaboration, not simply product placement or a celeb buy out, and that collaboration needed to continue into the creation of the brand campaign.

We worked closely with Gordon and the team at Eden Mill to express the inspiration and story behind the collaboration. Authenticity was key.

At the heart of the campaign was our hero film, featuring the culinary hero himself as he explores the place and the ingredients that inspired and infused this passion project.

So, we set off for an epic two-day roadtrip style shoot with a beautifully crafted script in hand, the exquisite scenery of St Andrews as the backdrop, the gravitas of Ramsay, and probably the most valuable prop we’ve ever used (an Aston Martin worth a cool £1.5m). An impactful outcome was (pretty much) guaranteed.

An iconic product shoot supported the campaign, giving us a suite of assets to use across campaign touchpoints.