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The digital world is ready for another transformative year as we set our sights on 2024. Within the social media landscape, strategic shifts and emerging trends are calling brands to explore new avenues. Read on for some of the key focus areas that will shape our social media narrative in the coming year.
This year artificial intelligence (AI) has revolutionised social media strategies. AI is helping brands produce personalised content, streamline editing processes, and improve audience targeting. From content creation to audience engagement, AI-driven tools are transforming how we approach social media marketing. With more platforms jumping on the AI bandwagon, new AI tools to help make social media marketing easier are being released regularly. Although we still strongly believe authentic content made by your brand is best, some of the AI tools can help streamline processes.
AI also plays a significant role in analysing audience behaviours, offering brands insights to tailor content at the precise moment their consumers need it. Which is extremely helpful considering the removal of cookies. With AI growing at such a rapid pace, the potential for deeper audience connections has never been greater. We all know that AI is constantly evolving and its potential only gets greater as time goes on. However, audiences crave relatable, real and authentic content don’t let AI ruin this for you!
Nostalgia is continuing to trend across social media in 2024, as brands tap into memories of the past to create authentic, resonating content. Whether it’s reviving classic campaigns or using retro visuals, the nostalgia effect strikes a chord with audiences and drives engagement.We’ve been tapping into the nostalgia trend with our client Hooch. To learn more about our campaigns with them you can read more in our blog.
Social commerce is on the rise as platforms integrate shopping experiences directly into their ecosystems. As brands tap into platforms like TikTok and Instagram to sell their products, the line between social interaction and online shopping continues to blur.
With the UK’s social commerce market expected to grow by 26.6% annually and reach $31.27 billion this year, this space is poised for explosive growth. By 2029, social commerce in the UK is predicted to hit $83 billion, making it one of the biggest opportunities for brands to convert engagement into sales in the years ahead.
AR and VR technologies are making significant inroads into social media, revolutionising how users interact with content. AR enhances real-world experiences with digital elements, while VR offers fully immersive environments. The global AR and VR market is projected to reach $300 billion by the end of 2024.
These technologies are transforming the social landscape. Brands are leveraging AR for virtual try-ons, interactive filters, and immersive storytelling, while VR opens doors to entirely new social spaces, such as virtual events and experiences. This shift is driving deeper engagement and offering users a more interactive connection with brands.
You may have noticed more brands embracing memes recently, likely driven by the growing nostalgia trend. Once the domain of only the boldest and most playful brands, memes have now become a go-to strategy for engaging younger audiences in a fun, relatable way. Whether through GIFs or video clips, memes are appearing across platforms like Instagram, LinkedIn, and TikTok, offering brands an easy and effective way to connect with users on a more casual, informal level. As social media trends continue to evolve, memes are poised to play an even bigger role in brand communication. Remember Memes don't work for all brands you need to make sure it’s relatable and funny, ensure you’re not just jumping on a trend for the sake of it otherwise this could backfire.
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If you’re looking to take your social media strategy and content up a level, speak with the team today to find out how we can help.
