When Scottish distillery Eden Mill
reached out for a hand with their
socials, we knew it was in need of
some added spirit. Based on the coast of St
Andrew’s, Eden Mill is steeped in heritage,
which we drew upon in our social strategy
to embody the coast of Scotland within the
As Scotland’s first combined brewery and distillery, Eden Mill had a heritage to shout about. Since establishing in 2012, the Scotch whisky and gin produced at Eden Mill was consistently of high quality, and needed a social strategy to match.
Within our social strategy, we established a tone of voice as well as a set of content pillars for all content to fall under, to keep things consistent. To begin, we produced a portfolio of still images to draw on within the feed and paid ads.
We travelled to Scotland on a trimonthly basis, to ideate with the brand and to plan, photograph and film content for their feed. As well as still content, we pushed Eden Mill’s socials forwards with the addition of Reels, including two of their most successful Reels to date. Introducing videos to the mix offered more opportunities to share recipes, the heritage of St Andrews, and the Eden Mill products in a new light.
Over 880k impressions
400k individuals reached
1200 link clicks
1.5% engagement rate