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We’ve worked with Jammie Dodgers since July 2021 and in that time we’ve helped with the consumer research, art direction, design and copy of their packaging.
So when it came to creating the packaging for their new blueberry flavoured dodger, the brand knew they could turn to us to deliver high-quality packaging with a quick turnaround.
We used existing cutter guides to create a new design that would immediately catch the eye of any snacker. In under a month we were able to create copy, creative and design for not only the new packaging but the SRP and Tesco shippers.
It was important that the new packaging aligned with the brand’s existing designs and personality. We wanted to enhance the already iconic pack elements but dial up the fun and playfulness to really grab the consumer’s attention.
The successful limited-edition flavour stayed in Tesco stores for two months in the spring of 2022.
Find the Blue Dodger saw one blue dodger hidden in every 10 packs. The lucky consumer who found it won £1000 worth of Tesco Vouchers. So, again we got to work producing new packaging, SRPS and Tesco shippers.
Jammie Dodgers were so impressed with our work that they came back to us to create the packaging for a follow-up campaign designed to capitalise on the success of the blueberry dodger and create more conversation around it.
