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Leasing.com needed a Sky Adsmart
campaign and a digital campaign to
feature in the stadiums during
EFL games to drive awareness and clicks
to leasing.com.
Unfortunately, this brief was commissioned at the height of COVID, meaning the restrictions of lockdown presented us with a huge challenge. We had to find a way to utilize what we had available to us, creating a TV advertisement using only existing assets and graphic animation. It really was a TV ad made from our bedrooms – but we made it work.
We sourced graphic assets, iconography, a VoiceOver and soundtrack without leaving our make-shift home offices to create a Sky Adsmart advertisement using only animated stock footage, see what you think.
What was delivered was a creative digital ad that featured
customer testimonials and advocacy, using 'tongue in
cheek' football humour to connect with their audience.
Simple, quick and effective.
We then needed to communicate the benefits of Leasing.com in a way that would be relevant to the audience in the football stadiums. Again, the complications of lockdown hindered our prospects. So, we overcame this by identifying a core group of real customers who had left reviews about leasing.com on websites such as Trust Pilot and championed these individuals in the ads. Leasing.com needed a Sky Adsmart campaign and a digital campaign to feature in the stadiums during EFL games to drive awareness and clicks to leasing.com.
