Nexon Group’s brief was simple yet complex at the same time:
Create a distinctive, memorable brand that captures attention for a new, environmentally-friendly range of cleaning solutions.
Short term, this was to appeal to partner businesses big and small. In the future, the brand positioning was to reshape who Nexon Group are as a business.
The first step was getting to the heart of the new brand. Insights from research and stakeholder workshops inspired the name n-kind. This was then translated visually into a logo and territory unique to its market space.
Packaging design was where n-kind could make its biggest impact. Subtle details from placing the logo horizontally to stand out on the shelf through to variations on colour created a premium, thought-led feel.