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Red Letter Days needed a campaign to drive brand awareness in the run up to Christmas 2021. We created an advertisement that featured on peak-time TV and encapsulated the heart-warming moment of giving a gift.
We knew the act of giving and receiving a gift can be more powerful than the gift itself. So, we wanted the advert to really encapsulate those heart-warming moments and explore exactly what (and how much) happiness means to people.
The winning concept:
Happiness is…
Laughter
Hugs
Excitement
Yours to give
After receiving approval on our storyboards, we worked together with the client on a location shoot. We took care of the casting, direction production, lighting, and even sourced an original soundtrack from a Nottingham artist.
We also had a photographer on shoot to create stills that could be used straight away for other aspects of marketing. We're efficient like that.
The advertisement aired on peak-time TV and was a huge
success. Red Letter Day’s loved it so much they came back to
us to create their Mother’s Day campaign. Watch this space.
