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Case Study Red Letter Days 1

Red Letter Days

photography / film

GIFTING RED LETTER DAYS WITH A STUNNING TV ADVERTISEMENT

We're excellent gift givers
Case Study Red Letter Days 2

Red Letter Days needed a ccampaign to drive brand awareness in the run up to Christmas 2021. We created an advertisement that featured on peak-time TV and encapsulated the heart-warming moment of giving a gift.

Who are they?

... Red Letter Days offer
experience gifts and presents
pushing the envelope
The Winning Concept

We knew the act of giving and receiving a gift can be more powerful than the gift itself. So, we wanted the advert to really encapsulate those heart-warming moments and explore exactly what (and how much) happiness means to people.

The winning concept:

Happiness is…
Laughter
Hugs
Excitement
Yours to give

Case Study Red Letter Days 3
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behind-the-scenes
Case Study Red Letter Days 7

LIghts,
Camera,
Action...

After receiving approval on our storyboards, we worked together with the client on a location shoot. We took care of the casting, direction production, lighting, and even sourced an original soundtrack from a Nottingham artist.

We also had a photographer on shoot to create stills that could be used straight away for other aspects of marketing. We're efficient like that.

The result

WORKING WITH OUR FAMILY AT IDEAL INSIGHT, WE STARTED THE POST-PRODUCTION EDITING.

The advertisement aired on peak-time TV and was a huge
success. Red Letter Day’s loved it so much they came back to
us to create their Mother’s Day campaign. Watch this space.

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