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Case Study Drambuie 1

Drambuie

serving quality

Case Study Drambuie 2

Drambuie had fallen into the trap of being branded ‘old fashioned’. The brand needed to modernise themselves and connect with a slightly younger audience. Their objective? Get 55-year-old sociable hosts to choose Drambuie as their drink of choice for the 5th course, the coffee serve.

Case Study Drambuie 3

Shaken, not stirred

We knew showing up wasn’t enough, we needed to inspire this demographic. So we created a new look and feel to the brand, starting with the tagline: ‘The taste of togetherness’. We set up a one-day shoot to create a range of visual collateral to use across social media, an on-pack collar, digital advertisements and the website.

We could then transform their Instagram and Facebook pages to create a more collected and consistent approach. With a deeper emphasis on togetherness, we focused on beautiful-looking food pairings, cocktail recipes and the dinner party setting with family and friends enjoying drinks and laughter.

Case Study Drambuie 4
Case Study Drambuie 6
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