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Our Head of Behavioural Science, Paulina, has been featured in The Drum this month, talking about the crisis in impulse buying, and how you can fix it
Now, you may have seen us singing praises about our go-to COM-B framework, a reliable tool for figuring out what drives consumer behaviours. When it comes to working with habits, there’s another player in our behavioural arsenal: The Habit Loop. Read on to find out more.
We sat down with our Head of Behavioural Science, Paulina Lang, for a conversation about the world of behaviour change and how the team uses behavioural insights to help shape brand strategies and campaigns.
If you’ve been following us for a while now you should know that we’re in the business of disrupting consumer behaviour. This is why we include an additional layer of behavioural science across all of our projects, which is where Paulina Lang has stepped in. Paulina joined us in August 2023, adding her research and insights to projects to create more meaningful and impactful campaigns. We sat down with her to find out more!
Understanding and influencing human behaviour has always been at the heart of any successful brand strategy or campaign. Even if it wasn’t always called ‘behavioural science’ or involved psychologists. For decades, decisions in the marketing field were often based on intuition, anecdotal evidence, and observations of human behaviour. The introduction of behavioural science has shaken up this landscape by providing evidence-based tools and methods to decode and change consumer behaviour effectively.
What’s going on inside consumers' heads? Wouldn’t it be amazing to read minds and understand what makes your target audience tick?
Our Head of Digital, Ben Atkins, explains how understanding the principles of behavioural psychology can make a big difference to the success of your website.
By Professor Mark Haselgrove, Behavioural Scientist. In this blog, Mark takes a look at how the use of emotion and colour can manipulate an online experience.
By now you should know that we are all about BS (behavioural science) here at Together. We decided to dig deeper into where brands may be going wrong when it comes to human behaviour and pulled out three common points we believe brands are missing.