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🏆🏆🏆 We're thrilled to announce that we won 3 IPM awards in September! Read more about the projects and awards here. 🏆🏆🏆
A brand’s identity is more than just a logo or a colour scheme - it encapsulates the essence of what a brand represents and how they connect with their audience. Understanding brand identity is key for any business aiming to stand out from the crowd. Join us, as we discuss the core elements that define brand identity, explore the components that shape it, examine examples, and discuss why it matters.
In this latest blog post, we’re diving head first into brand personality as we sit down with our Head of Brand, Jo, to discuss what brand personality means, how brands build it, and some real-world examples of great businesses that show off their personality well in their communications.
Today, we're diving into the age-old debate: traditional vs. digital marketing. It's a showdown of methods that have been trusted for years against the new players in the game. We’re going to explore what makes a successful marketing campaign, looking at both traditional and digital strategies.
Here at Together, we eat, live, and breathe brand. And a crucial part of that is organising, designing and conducting brand workshops with our clients. Read on for a little insight into the process and the benefit it has for brands.
Ever wondered why some brands sound like they know you personally, while others read like a robot manual? It's all about that elusive brand tone of voice. In this blog, we're getting into the nuts and bolts of creating a brand’s tone of voice. We sat down with Mina, our Senior Copywriter, to gather insights on how she creates guidelines for different brands. Spoiler: it’s not as straightforward as simply writing a set of rules!
In the dynamic realm of business, a brand's success extends beyond its offerings; it's about the intangible, the emotional, and the distinctive qualities that set it apart. This essence is encapsulated in the Brand Value Proposition, a core promise to customers that goes beyond products. But what is a brand proposition, and why is it pivotal in marketing?
In the ever-evolving landscape of business, branding stands as an essential pillar of success. It's not just a logo or a catchy tagline; it's the very essence of your company's identity. Effective branding can set you apart from your competitors, foster trust among customers, and leave a lasting mark in the minds of your audience. In this blog, we will delve into the world of branding, with a particular focus on how to create a brand and develop brand guidelines.
Come with us behind the scenes of a recent project. If you’ve been following us for a while, you’ll have heard of our client Natures Menu, a leading raw pet food brand. Now that the project is complete and live, we’ve sat down with our creative director, Anil and account director, Hannah to spill the beans on this paw-some project.
The Head of Brand role is far from traditional at Together, it’s a fusion of brand strategy, consumer insight and creative flair, all carefully crafted to create unforgettable experiences. We sat down with our Head of Brand, Jo, to talk about her role and get a backstage pass on life at Together in the branding department.