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Here at Together, we eat, live, and breathe brand. And a crucial part of that is organising, designing and conducting brand workshops with our clients. Read on for a little insight into the process and the benefit it has for brands.
Ever wondered why some brands sound like they know you personally, while others read like a robot manual? It's all about that elusive brand tone of voice. In this blog, we're getting into the nuts and bolts of creating a brand’s tone of voice. We sat down with Mina, our Senior Copywriter, to gather insights on how she creates guidelines for different brands. Spoiler: it’s not as straightforward as simply writing a set of rules!
In the dynamic realm of business, a brand's success extends beyond its offerings; it's about the intangible, the emotional, and the distinctive qualities that set it apart. This essence is encapsulated in the Brand Value Proposition, a core promise to customers that goes beyond products. But what is a brand proposition, and why is it pivotal in marketing?
In the ever-evolving landscape of business, branding stands as an essential pillar of success. It's not just a logo or a catchy tagline; it's the very essence of your company's identity. Effective branding can set you apart from your competitors, foster trust among customers, and leave a lasting mark in the minds of your audience. In this blog, we will delve into the world of branding, with a particular focus on how to create a brand and develop brand guidelines.
Come with us behind the scenes of a recent project. If you’ve been following us for a while, you’ll have heard of our client Natures Menu, a leading raw pet food brand. Now that the project is complete and live, we’ve sat down with our creative director, Anil and account director, Hannah to spill the beans on this paw-some project.
The Head of Brand role is far from traditional at Together, it’s a fusion of brand strategy, consumer insight and creative flair, all carefully crafted to create unforgettable experiences. We sat down with our Head of Brand, Jo, to talk about her role and get a backstage pass on life at Together in the branding department.
The success of a brand isn't just about the products or services it offers; it's also about the kind of experience it gives to users. Our Head of Digital, Ben Atkins, explores the connection between UX and brand perception, showing how a smooth, user-friendly online experience can create lasting memories in the minds of customers.
Here we delve into the rebranding landscape of 2023, looking at notable brands that have made headlines with their transformative efforts. Join us as we uncover the fascinating world of rebranding and its significance in shaping the future of businesses.
Businesses must adapt to keep up with the latest trends. In order to do this effectively, having a clear digital strategy that leverages digital channels to engage with customers, build brand awareness, and drive sales is vital. In this article, our Head of Digital, Ben Atkins, explores ten reasons why your business needs a digital strategy.