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🏆🏆🏆 We won 3 IPM awards and were short-listed for The Drum awards! Read more about the projects and awards here. 🏆🏆🏆
Haven’t you heard? Radio and audio ads are making a major comeback. From catchy jingles on your morning commute to perfectly timed audio spots on your favourite podcasts, the world of audio marketing is buzzing. This often-overlooked advertising gem is a goldmine for companies looking to amplify their reach. Here’s how audio ads are turning up the volume in digital marketing.
Client Services is more than just a job title, it’s an art. From brainstorming the next big campaign to maintaining seamless communication, Will, our Client Services Director, sheds some light on his role, the essence of collaboration and what it takes to make client partnerships thrive. Read on to learn more about our process!
Get ready to sleigh the season on TikTok! Whether you’re jingling all the way with festive fun or wrapping up your products in holiday cheer, TikTok is the perfect place to sparkle and trend this season. Let’s review some merry and bright content ideas to help your brand shine this holiday season.
Take a peek behind the lens with Anil, our Creative Director, as he tells us about the magic behind photoshoots. From Sparking inspiration to navigating last-minute twists, he covers the highs and hurdles of bringing a campaign to life through photography and video. Read on to discover more!
With over 1 billion active users worldwide, TikTok offers a huge opportunity for brands to engage creatively with their audiences. The app, with its highly engaging short-form video format, is especially effective at humanising your brand and reaching younger demographics in a fun and authentic way. However, creating content that resonates on TikTok can be challenging, particularly if you’re unsure where to begin.
As the festive season begins, there is one tradition we all look forward to each year - the Christmas ads. From childhood favourites to more recent classics, these festive ads capture the magic of the holidays and hold a special place in our hearts.
Our Social Media Manager, Shania, has been featured in The Drum this month, talking about how marketers are using TikTok to revive cryptocurrency
In a world where conversations are happening around the clock, are you really listening to what your audience is saying? Social listening isn’t just about hearing the buzz, it’s about understanding your brand’s community and the category that your brand sits in to get a real holistic insight.
Have you ever tried to keep something under wraps, only to find it exploding into the spotlight? That is the Streisand Effect in action. In this blog, we’re going to cover why it is called the Streisand Effect, what it means and why it's crucial to understand the implications of trying to suppress information in a world where silence might just speak volumes.