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Gone are the days when social media was solely about organic posting and reach. Today, businesses are using the power of Facebook and Instagram advertising to boost their brands. With the potential to reach billions of users across the world, these platforms have become indispensable tools for marketers looking to expand their online presence and drive results. Read on for the strategies, tactics and trends that can help you maximise your campaigns on these platforms.
Here at Together, we eat, live, and breathe brand. And a crucial part of that is organising, designing and conducting brand workshops with our clients. Read on for a little insight into the process and the benefit it has for brands.
As we kick off a new financial year, we thought we’d reflect on the current landscape and look at what's ahead in the world of marketing. Using insights from HubSpot's list of marketing statistics for 2024, we will be covering all the important statistics from the report, analysing the latest trends and technologies in the marketing space. From content marketing to SEO, the report has something that will interest everyone. Join us as we break down this latest report and discover more about the state of marketing in 2024.
As Easter approaches, we’re diving into the world of Easter chocolate and packaging. We asked our team to share their top picks for the most eggstraordinary designs. Join us as we unwrap our favourites and dive deeper into the packaging we all love to tear open!
Now, you may have seen us singing praises about our go-to COM-B framework, a reliable tool for figuring out what drives consumer behaviours. When it comes to working with habits, there’s another player in our behavioural arsenal: The Habit Loop. Read on to find out more.
We sat down with our Head of Behavioural Science, Paulina Lang, for a conversation about the world of behaviour change and how the team uses behavioural insights to help shape brand strategies and campaigns.
Today we’re talking about cross-platform app development; a vital consideration to ensure your app works across devices and doesn't limit your audience. We’ll cover exactly what cross-platform app development means, ways to approach the available routes and some trends to factor in for the future. Let’s get coding!
Get ready to hit play on the ultimate video content showdown as we’ve put YouTube and TikTok in the ring to explore the role both platforms play in the digital landscape. Where attention spans collide with creativity, we’re going to be dissecting the key differences between the two and the age-old debate of short vs long video content.
Ever wondered why some brands sound like they know you personally, while others read like a robot manual? It's all about that elusive brand tone of voice. In this blog, we're getting into the nuts and bolts of creating a brand’s tone of voice. We sat down with Mina, our Senior Copywriter, to gather insights on how she creates guidelines for different brands. Spoiler: it’s not as straightforward as simply writing a set of rules!