In the dynamic realm of business, a brand's success extends beyond its offerings; it's about the intangible, the emotional, and the distinctive qualities that set it apart. This essence is encapsulated in the Brand Value Proposition, a core promise to customers that goes beyond products. But what is a brand proposition, and why is it pivotal in marketing?
Hold on to your hashtags because the world of influencer marketing is constantly growing and we’re about to break it down for you. We’re going to fast-track into 2024, looking at key trends, stats and strategies to help keep you ahead of the curve.
In this blog, we will delve into the enduring relevance of print advertising, exploring why it matters in the digital age. From the distinct advantages it brings to the delicate ways it complements digital strategies, we'll uncover the enduring power of print in capturing attention and driving brand engagement. So, let's turn the pages and explore the timeless allure of print advertising in the contemporary marketing landscape.
Understanding and influencing human behaviour has always been at the heart of any successful brand strategy or campaign. Even if it wasn’t always called ‘behavioural science’ or involved psychologists. For decades, decisions in the marketing field were often based on intuition, anecdotal evidence, and observations of human behaviour. The introduction of behavioural science has shaken up this landscape by providing evidence-based tools and methods to decode and change consumer behaviour effectively.
In the ever-evolving landscape of business, branding stands as an essential pillar of success. It's not just a logo or a catchy tagline; it's the very essence of your company's identity. Effective branding can set you apart from your competitors, foster trust among customers, and leave a lasting mark in the minds of your audience. In this blog, we will delve into the world of branding, with a particular focus on how to create a brand and develop brand guidelines.
Welcome to Together’s Guide to TikTok for Business! TikTok has rapidly emerged as a dynamic and influential social media platform. It offers brands a unique opportunity to engage with a vast and diverse audience. In this comprehensive guide, we will delve into the world of TikTok marketing strategies and provide you with valuable insights and practical tips to help boost your brand's visibility and success on this exciting platform.
Organic engagement, likes and follows, while still valuable, are no longer the sole drivers of brand visibility. To stay competitive in this dynamic digital landscape, businesses are increasingly turning to Instagram Paid Advertising. Read on to find out how.
Social media is constantly evolving with new features, platforms, and trends popping up daily. So, if you’re a brand trying to keep on top of it all AND make captivating content, it may be time to sit down and plan out your social offering in more depth. In this blog, we’ll explore the core challenges brands experience when managing their content across social platforms, the importance of a strong social strategy, and how TikTok can be utilised for your brand.
With the 'For You Page' a powerful tool for understanding user behaviour and needs, TikTok’s algorithm is unlike many other social platforms. With the potential to boost content to thousands of new users and gain unparalleled exposure for brands, we’re digging into the TikTok algorithm, and how you can work it to your advantage.